Contacts
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LTV (Lifetime Value)
The Lifetime Value (LTV) represents the total value that a student has contributed to the school over time. It is calculated by adding all income generated by the student, including payments for monthly fees, courses, events, and any other contracted service.
The value also deducts any expenses recorded as associated with the contact.
Argentina
In Argentina, LTV is expressed in dollars to reflect a more stable value. For this, each payment in pesos is converted to dollars according to the exchange rate in effect in the corresponding month.
Example:
• A student who paid a monthly fee of 100 ARS in a month where the exchange rate was 10 ARS = 1 USD, will have an LTV of 10 USD.
• Another student who paid 50.000 ARS in a month where the exchange rate was 5.000 ARS = 1 USD, will also have an LTV of 10 USD.
This calculation allows a more accurate comparison of the value of each student regardless of inflation or exchange rate variations.
To calculate the LTV in PADMA CRM without using the Money module you can multiply the “student duration” by the average monthly fee.